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CHIEF MARKETING, COMMUNICATIONS, AND COMMUNITY & GOVERNMENTAL RELATIONS OFFICER - Chula Vista, CA

Job Information

ID :

#10067713

# of Positions :

Experience Required :

5 years

Duration :

Full Time Regular

Shift :

First Shift (Day)

Hours per week :

Job Description

Southwestern College

CHIEF MARKETING, COMMUNICATIONS, AND COMMUNITY & GOVERNMENTAL RELATIONS OFFICER

12 MONTHS, CLASSIFIED ADMINISTRATOR POSITION

RESPONSIBILTIES: Under the administrative leadership and general direction of the Superintendent/President, plan, organize, direct, implement, and monitor the activities and operations of the District’s Marketing, Communications, and Community & Governmental Relations Office.

REPRESENTATIVE DUTIES: Plan, organize, direct, implement, and monitor effective, proactive, and comprehensive marketing, communications, and community & governmental relations programs for the District; recommend and administer policies, procedures, and programs; assume responsibility for conceptualizing, developing, and implementing a proactive, strategically-driven public relations, communications, and marketing strategies for the District; implement proactive public relations and communication strategies; develop and implement comprehensive internal and external public relations, communications, and marketing programs to advance mission and goals of the District, ensuring coordination with development, industry relations, community relations, and other marketing efforts; provide leadership in positioning and promoting the District; direct comprehensive marketing plan, including market research, marketing, advertising and promotions, publications, and brochures; develop, coordinate, and implement advertising campaigns and marketing programs; select contracted advertising agencies, public relations firms, and vendors and provide them with strategic direction to develop appropriate and cost-effective marketing campaigns; maintain a close working relationship with all contracted vendors; produce daily press releases and regularly publish newsletters, brochures, and midyear and annual reports regarding people, events and activities; create speeches, PowerPoint presentations, and other support materials for senior management when requested; prepare correspondences on behalf of institutional leadership to communicate with key constituents; edit/review material prepared by others for accuracy and appropriateness; conduct media relations for both English and Spanish market and serve as official spokesperson for the District; initiate press contacts; respond to reporter inquiries and written informational survey requests; generate and issue press advisories and hold press conferences; maintain District credibility and image; communicate with District and public officials; provide information concerning programs and operations; represent the District at public ceremonies and community events; make presentations to business, civic, and professional organizations; serve on assigned committees, boards, and task forces; conduct a variety of studies and investigations; prepare a variety of statistical and narrative reports including governing board reports, Chancellor’s Office reports, contracts, documents, and other materials; stay abreast of new trends and innovations in the fields of marketing, communications, community and governmental relations, and program development and implementation; perform related duties and responsibilities as required.

KNOWLEDGE AND ABILITIES: MUST HAVE KNOWLEDGE OF: Operations, services, and activities of a marketing, communications, and community & governmental relations program; principles, practices, methods, and procedures related to assigned functions including marketing, communications, and community and governmental relations principles and practices; principles and techniques of preparing, producing, and disseminating public information; principles of establishing and maintaining effective media and community relations, including professional standards and ethics; journalistic writing techniques and communication content analysis; legislative issues; pertinent federal, state, and local laws, codes, and regulations; principles and practices of budget preparation and administration; principles of supervision, training, and performance evaluation; methods and techniques of research, analysis, and decision making; principles and practices of fiscal, statistical, and administrative research and report preparation; interpersonal skills using tact, patience, and courtesy; effective oral and written communication techniques and skills; correct English usage, grammar, spelling, punctuation, and vocabulary; advanced oral and written communication skills; modern office procedures, methods, and equipment including computers and applicable software applications. MUST HAVE ABILITY TO: Plan, organize, implement, direct, and provide effective leadership for the various components and functions of a comprehensive and proactive marketing, communications, and community & governmental relations program; design and implement organizational and strategic communications plans and programs that are in-line with institutional goals; analyze and assess programs, policies, and operational needs and make appropriate adjustments; analyze and evaluate marketing objectives, identify target audiences, and select and customize appropriate strategies and themes; plan, organize, direct, and coordinate the work of lower level staff; identify and respond to sensitive organizational issues, concerns, and needs; research, analyze, and evaluate new service delivery methods and techniques; analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals; be a forward thinking leader who displays a high level of proficiency in newspaper and publication writing; prepare and present comprehensive, effective oral and written reports; prepare and administer an operational budget; interpret and apply applicable federal, state, and District policies, laws, and regulations; work successfully with District faculty, administrators, and staff as well as community representatives; write and edit clear, concise, accurate, and effective informational materials and feature stories for public distribution; communicate effectively with both the English and Spanish media; ability to use tact, diplomacy and creative initiative to achieve objectives and solve problems; work with and exhibit sensitivity to and understanding of the diverse racial, ethnic, disabled, sexual orientation, and cultural populations of community college students; communicate clearly and concisely, both orally and in writing; establish and maintain effective working relationships with those contacted in the course of work.

EDUCATION AND EXPERIENCE: Any combination equivalent to: a Bachelor’s degree from an accredited college or university with major course work in journalism, English, communications, marketing, business administration, or a related field, a Master’s degree in any of the above areas preferred; six years experience in public information, media relations, or a related management experience with documented writing experience; recent experience in a journalistic environment that includes reporting in newspapers, magazines, or journals; recent and extensive experience in writing and editing publications, information and promotional materials.

LICENSE OR CERTIFICATE: Valid California driver’s license and a safe driving record. Must qualify for insurability by the District’s insurance carrier.

DESIRED QUALIFICATION: Bilingual in English and Spanish.

WORKING CONDITIONS: ENVIRONMENT: Work is performed primarily in a standard office environment with some travel to different sites and locations; incumbents may be required to work extended hours including evenings and weekends and may be required to travel outside District boundaries and overnight as needed. PHYSICAL ACTIVITIES: Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; and to verbally communicate to exchange information.

SALARY:
Range 35, Steps 1-6, $7,309.00-$10,393.00. An excellent benefits package which includes medical, vision, dental, retirement, vacation, generous sick leave package, and life insurance is available for the employee and eligible dependents. This position is a classified exempt position in accordance with the Fair Labor Standard Act and California Education Code Section 88020. The employee holding this position is not eligible for overtime compensation.

WORKING DAYS & HOURS:
Monday-Friday: 8:00 a.m.-5:00 p.m. (Approximately)

STARTING DATE:
As soon as the successful candidate is identified and following the subsequent governing board approval.

APPLICATION DEADLINE:
All application materials must be received on-line at http://www.swccd.edu. Position open until filled. Applications received by the first screening deadline of 11:59 p.m. on Friday, September 18, 2009 are guaranteed to be reviewed by the selection committee. Any application received after the deadline is not guaranteed a review.

FAXED MATERIALS ARE NOT ACCEPTED.

APPLICATION PROCEDURES: Submit the following application materials on-line:

(1) Letter of application (cover letter)
(2) On-line application
(3) Resume
(4) Two letters of recommendation dated within the past year
(5) Supplemental questionnaire

It is the sole responsibility of the applicant to ensure that all application materials are received by the deadline date. A separate, complete application packet is required for each position for which you are applying for.

All materials included in your application packet become District property,
will not be returned, will not be copied, and will be considered for this opening only.

All Classified positions are currently being reviewed as part of a global classification process.
We reserve the right to re-open, re-advertise, delay or cancel filling this position.

INTERVIEW TRAVEL COSTS MUST BE BORNE BY THE APPLICANT.

As an Equal Opportunity Employer and in compliance with the American with Disabilities Act,
Southwestern Community College District will make reasonable accommodations for individuals with disabilities.