Digital Marketing Manager - New York, NY
Job Information
ID :
#10071391
# of Positions :
1
Experience Required :
none
Duration :
Full Time Regular
Shift :
First Shift (Day)
Hours per week :
40
Job Description
Digital Marketing Manager
Communications and External Affairs
The New School
The New School, a leading research university in New York City with focus on liberal arts, social sciences, design, and performing arts, has an exciting opportunity for a digital marketing manager in our Department of Communications and External Affairs (CEA). The selected candidate will work to increase awareness of The New School and its various brands among current and prospective students, alumni, the New York City community, and other targeted constituencies by leveraging multimedia channels including print, website, video, podcasts, and social networking media. S/he will work with the director of Marketing to identify the best interactive tools for various audiences and ensure that marketing messages are consistent with the brand. S/he will consult with internal clients to develop strategies based on the goals of the university and its parts. The selected candidate will also be called upon to project-manage integrated marketing initiatives, which will involve interfacing with other CEA offices, including Online Media, Publications, Public Relations, Design, Video, Broadcasting, and Production. S/he will manage projects from beginning to end, overseeing scoping, planning, execution, implementation and rollout, post-implementation analysis, and close.
An Exciting Opportunity for the Right Person:
You understand Web technology, strategies, and culture and know how to use podcasts and digital videos to enhance The New School's online presence. You are familiar with content management systems and design software as well as search engine optimization and keyword advertising through Google and other vendors. Most important, you are a user of the Web: You blog; you tweet; you are on Facebook; you post videos on YouTube or Vimeo for fun. You are interested in working in a university environment, always curious about new and inventive ways to reach prospective students.
You thrive on constant change and have strong interpersonal skills. You are a self-motivated and independent thinker who meets deadlines, negotiates conflicting priorities, and gets results. You love marketing. You are curious about what is new and exciting about the Web. Finally, and importantly, you have a great sense of humor.
Responsibilities:
-Report to the director of Marketing; work closely with associate director of Marketing. media buyer, online media staff and public relations staff
-Generate, develop, and manage multiple digital and marketing campaigns and initiatives
-Analytically assess marketing campaigns, monitoring ROI to measure effectiveness
-Develop offline and online marketing plans
-Collaborate with media buyer to strategically plan advertising for eight university divisions, more than 70 degree programs, and a variety of university events
-Oversee SEO (search engine optimization), SEM (search engine marketing), and PPC (paid search marketing)
-Manage relationships with external partners (agencies) and vendors to optimize performance
-Manage and implement email marketing initiatives for lead generation, prospective student mining, and university event promotion
-With the assistant press officer, manage the university's evolving social media strategy for prospective student outreach, event promotion, and branding and develop reports on its effectiveness
-Supervise part-time student marketing assistants
-Perform related duties as required
Requirements:
-Bachelor's degree required, preferably in marketing, communications, computer science, or related field
-4-5 years in integrated marketing and advertising, including SEO and SEM, Web design, new and emerging media, and video production
-2-3 years in account management, project management, or client relations
-Experience maintaining websites for advertising components and ROI
-Proficiency in both PC and Mac
-Demonstrated knowledge of print, audio, video, graphics, and Web-editing software such as Microsoft Word, PowerPoint, Excel, Photoshop, Illustrator, InDesign, Dreamweaver, Fireworks, Flash, and Final Cut
-Experience managing databases and content
In addition to a dynamic and progressive work environment, The New School offers a competitive benefits package, including medical and dental insurance, retirement plans, flexible spending accounts and a tuition waiver. We encourage a healthy work/life balance and offer employee assistance services, health and well-being programs and over four weeks of vacation time per year.
Apply with us and discover the rewards and opportunities in working for a world-class, urban university.
Interested candidates must apply online at:
http://careers.newschool.edu/applicants/Central?quickFind=52034
Communications and External Affairs
The New School
The New School, a leading research university in New York City with focus on liberal arts, social sciences, design, and performing arts, has an exciting opportunity for a digital marketing manager in our Department of Communications and External Affairs (CEA). The selected candidate will work to increase awareness of The New School and its various brands among current and prospective students, alumni, the New York City community, and other targeted constituencies by leveraging multimedia channels including print, website, video, podcasts, and social networking media. S/he will work with the director of Marketing to identify the best interactive tools for various audiences and ensure that marketing messages are consistent with the brand. S/he will consult with internal clients to develop strategies based on the goals of the university and its parts. The selected candidate will also be called upon to project-manage integrated marketing initiatives, which will involve interfacing with other CEA offices, including Online Media, Publications, Public Relations, Design, Video, Broadcasting, and Production. S/he will manage projects from beginning to end, overseeing scoping, planning, execution, implementation and rollout, post-implementation analysis, and close.
An Exciting Opportunity for the Right Person:
You understand Web technology, strategies, and culture and know how to use podcasts and digital videos to enhance The New School's online presence. You are familiar with content management systems and design software as well as search engine optimization and keyword advertising through Google and other vendors. Most important, you are a user of the Web: You blog; you tweet; you are on Facebook; you post videos on YouTube or Vimeo for fun. You are interested in working in a university environment, always curious about new and inventive ways to reach prospective students.
You thrive on constant change and have strong interpersonal skills. You are a self-motivated and independent thinker who meets deadlines, negotiates conflicting priorities, and gets results. You love marketing. You are curious about what is new and exciting about the Web. Finally, and importantly, you have a great sense of humor.
Responsibilities:
-Report to the director of Marketing; work closely with associate director of Marketing. media buyer, online media staff and public relations staff
-Generate, develop, and manage multiple digital and marketing campaigns and initiatives
-Analytically assess marketing campaigns, monitoring ROI to measure effectiveness
-Develop offline and online marketing plans
-Collaborate with media buyer to strategically plan advertising for eight university divisions, more than 70 degree programs, and a variety of university events
-Oversee SEO (search engine optimization), SEM (search engine marketing), and PPC (paid search marketing)
-Manage relationships with external partners (agencies) and vendors to optimize performance
-Manage and implement email marketing initiatives for lead generation, prospective student mining, and university event promotion
-With the assistant press officer, manage the university's evolving social media strategy for prospective student outreach, event promotion, and branding and develop reports on its effectiveness
-Supervise part-time student marketing assistants
-Perform related duties as required
Requirements:
-Bachelor's degree required, preferably in marketing, communications, computer science, or related field
-4-5 years in integrated marketing and advertising, including SEO and SEM, Web design, new and emerging media, and video production
-2-3 years in account management, project management, or client relations
-Experience maintaining websites for advertising components and ROI
-Proficiency in both PC and Mac
-Demonstrated knowledge of print, audio, video, graphics, and Web-editing software such as Microsoft Word, PowerPoint, Excel, Photoshop, Illustrator, InDesign, Dreamweaver, Fireworks, Flash, and Final Cut
-Experience managing databases and content
In addition to a dynamic and progressive work environment, The New School offers a competitive benefits package, including medical and dental insurance, retirement plans, flexible spending accounts and a tuition waiver. We encourage a healthy work/life balance and offer employee assistance services, health and well-being programs and over four weeks of vacation time per year.
Apply with us and discover the rewards and opportunities in working for a world-class, urban university.
Interested candidates must apply online at:
http://careers.newschool.edu/applicants/Central?quickFind=52034
Company Information
Name :
Description :
The New School is a legendary, progressive university comprising eight schools bound by a common, unusual intent: to prepare and inspire its 9,400 undergraduate and graduate students to bring actual, positive change to the world. In addition to its 70 graduate and undergraduate degree-granting programs, the university offers certificate programs and more than 1,000 continuing education courses to 13,000 adult learners every year.
Type :
Direct Employer
Address :
79 5th Avenue
New York, NY 10003
New York, NY 10003
Application Information
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